Extend
your reach

Market Intelligence Voice of Customer Sales Infrastructure Paid Advertising Charter Advisory Aircraft Acquisition AI Transformation
Our unique value add
Big-tech marketing practices.
Built for business aviation.

The most sophisticated companies in the world, Google, Salesforce, HubSpot, run marketing on a foundation of customer intelligence programs, predictive lead scoring, always-on paid media, and AI-driven sales systems. Business aviation is a narrow industry with its own regulatory structure, sales cycles, and buyer relationships, and marketing built without that context does not hold up. Until now, no single partner has combined direct aviation experience with the technical capability to build marketing and sales systems to that standard.

Wingspan closes that gap. We bring the practices, tools, and strategic rigor of the most advanced marketing operations in the world, deployed inside the relationship-driven, nuance-heavy reality of business aviation.

Services 03 Practices + AI
01
Market Intelligence & Voice of Customer

We map your actual customer segments, how each one currently solves this problem without you, and the language and sales approach that actually gets their attention. Findings come from direct interviews, transaction data, and competitive intelligence pulled together. We also build the ongoing infrastructure that keeps that picture current, so it holds up past the initial engagement.

VoC Research Journey Mapping Competitive Intel Segment Analysis
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02
Marketing & Sales Infrastructure

CRM architecture, lead scoring, and response systems built around how your business actually sells: a Part 135 charter quote, an MRO repair estimate, an aircraft management proposal. Whoever responds fastest and most accurately usually wins the business, and we build the systems that make that person you. That includes the basic groundwork most aviation businesses are missing: a website built to convert, email sequences people actually open, and tracking that works. It also includes the audience segments, customer personas, and retargeting infrastructure that make paid advertising worth running once you get there.

CRM Design Lead Scoring Sales Playbooks Marketing Automation
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03
Paid Advertising

Most ad platforms have no category for business aviation. Left to their defaults, they lump a charter buyer in with an aircraft owner, and an MRO procurement contact in with a leisure traveler, wasting spend fast in a market this specific. We build the audience segments this industry actually has, run retargeting and geofencing against them, and track every dollar spent to the lead it produced.

Google Ads LinkedIn Geofencing Meta
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AI Transformation
The path to efficiency: predictive scoring, automated nurture, and AI content, built for how business aviation sells.
High Efficiency
04
AI
For Marketing & Sales Workflows

The same predictive lead scoring, automated nurture, and AI-assisted content systems that power the biggest tech and enterprise sales teams, built for the scale of a business aviation company, and focused on one outcome: efficiency. We start with the workflow costing your team the most time, usually lead response or content production, and make it faster within weeks. No platform overhaul required to get there.

Predictive Scoring Automated Nurture AI Content Efficiency
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// WINGSPAN_AI_TRANSFORMATION.sys
SERVICEAI Applied to Marketing & Sales
FOCUSEFFICIENCY
PRACTICESPredictive scoring · Automated nurture · AI content
SECTORAviation · Part 135 · MRO · FBO
TIMELINEFirst result in 6–8 wks
MODELProject or retainer
STATUSACCEPTING NEW CLIENTS
A Brief Context
Amazon deploys one of the first AI-driven recommendation engines at commercial scale1998 / IBM Watson beats human champions on Jeopardy!, the first mainstream demonstration of AI reasoning2011 / Garmin Autoland receives FAA certification on the Piper M600, the first general aviation autoland system certified to operate with no pilot input2020 / Apple's App Tracking Transparency update ends default third-party ad tracking, forcing a shift to first-party data and AI-driven modeling2021 / ChatGPT launches, bringing generative AI into everyday content and email marketing2022 / NATA and Embry-Riddle launch the first AI Symposium for Business Aviation2026
The Team
Built on
business aviation expertise.
Brooks

Leads engagement strategy end to end, from initial discovery through delivery. Spends most weeks close to client operations rather than behind a desk, and prefers a small number of deep relationships over a large roster. Brings outside-industry marketing rigor without losing aviation-specific nuance.

Brooks
Founder & Principal

Aviation marketing strategist with deep experience across Part 135, MRO, and business aviation broadly. Prior work: luxury hospitality, jet card sales infrastructure, enterprise MRO, completions, and FBO marketing, aviation technology go-to-market.

Joe Ramirez

Pressure-tests go-to-market plans the way a product organization would, catching gaps a marketing-only view tends to miss. Brings direct MRO operating experience alongside a product management background. Engaged project by project on product-facing work.

Joe Ramirez
Principal Product Manager

Principal Product Manager with prior MRO experience, engaged on projects requiring product-management rigor applied to go-to-market work.

Charlie Manning

Evaluates where production, tooling, and supply chain constraints are actually limiting a client's growth before any marketing spend gets recommended. Engaged when a client's growth problem is really about capacity rather than demand. Brought in project by project, not on retainer.

Charlie Manning
Manufacturing & Supply Chain Advisor

Background in manufacturing processes, production tooling, and supply chain management across business aviation and adjacent industries.

Selected Clients
Trusted across MRO,
recovery, FBO, and government logistics.
AMS Aircraft Recovery

Go-to-market strategy and customer research for a specialized aircraft recovery operator. The engagement started with direct interviews with operators and insurers to understand how a buyer actually decides who to call during an AOG situation. That research shaped a positioning strategy built around speed and trust rather than general capability claims. The result was a clearer path from first contact to signed engagement.

AMS Aircraft Recovery
MRO / Aircraft Recovery
AGE

Industry positioning for a government logistics supplier serving military aircraft programs. The work translated complex program requirements into language a security-conscious, process-driven buyer would actually trust. Rather than compete on volume, the positioning focused on where the company fits precisely within a program's supply chain. That clarity became the foundation for every piece of outward-facing material that followed.

AGE
Government / Military Logistics
Confidential Client

Marketing and sales collateral for a combined FBO and MRO operator. The materials needed to speak to two different buyers at once: a based tenant deciding where to park long-term, and an operator scheduling a heavy check. Sales sheets, service overviews, and based-tenant materials were built to work whether the first conversation started on the ramp or in a hangar bay. The goal was one clear story, told consistently across every touchpoint.

Confidential Client
FBO / MRO Operator

"His extensive network and Sales & Marketing expertise are instrumental in helping us better understand our customers and refine our go-to-market strategy. Brooks engages effectively with industry professionals, securing valuable connections and delivering insightful market research."

Sam Fishman
AMS Aircraft Recovery

Ready to fly
at altitude?

Whether you're a Part 145 repair station growing B2B pipeline, a Part 135 charter operator scaling card sales, an FBO building based-tenant relationships, or an aircraft owner who wants a straight answer instead of a sales pitch: Wingspan was built for this.

Let's close the gap.
Start the conversation.

Hourly, project, and retainer formats. Business aviation companies, and the owners who fly with them.

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